Expon Capital leads investment in MAIC to scale its hotel operating platform internationally

Developed by former hotel managers, MAIC helps a typical 200-room property unlock about

€500,000 in additional annual profit (~€2,500 in Gross Operating Profit per room per year).

Luxembourg — 12 November 2025

MAIC, a hotel operating platform developed by former hotel managers, today announced an

investment led by Expon Capital, with participation from LBAN and other private investors to

support the company’s international scale-up. The company is headquartered in Luxembourg

and is active in nine countries. MAIC will expand deployments and product capabilities to

serve independent hotels and multi-property groups across Europe and beyond.

MAIC brings the guest journey and daily operations into one platform — upselling and guest

communications; front-desk, housekeeping and service coordination; food & beverage and

spa — and connects with the hotel Property Management Systems many operators already

use (including Oracle Hospitality OPERA, Mews and Apaleo).

MAIC originated inside hotel operations. After years managing properties and working with

existing hotel software, the founders saw a persistent gap: systems rarely matched the

realities of daily workflows across shifts and portfolios. In response, they designed a single

operating platform aligned to a manager’s day — one place to run operations and see

financial impact. That internal build evolved into MAIC.

The impact is measured in operating results. For a typical 200-room hotel, MAIC clients

report around €500,000 in additional annual profit, driven by higher ancillary revenue and

lower operating costs — equivalent to ~€2,500 in Gross Operating Profit (GOP) per room per

year. GOP is the hotel’s operating profit before rent, interest, taxes and depreciation — the

industry’s standard profitability metric. In one recent deployment, a 190-room property in

Germany reported more than 16% growth in ancillary revenue in the first 90 days (like-for-

like, year-over-year).

“Software should make hotels more human. When automation takes the repetitive admin off

the desk, teams spend that time with guests — the work they do best. Service improves, and

profit follows naturally,”

said Vladimir Volkov, Co-founder of MAIC.

“We shaped MAIC around the way managers actually want to work — simple to run today,

easy to scale across the portfolio,”

said Ilija Evic, Co-founder of MAIC, former five-star hotel general manager in Austria.

“Hospitality operators face increasing pressure to do more with less. We are impressed by

the company’s strong traction in driving clear P&L impact within the hotel industry. Given the

founders’ deep industry expertise and dedication to their mission, we are confident they are

the right partners in bringing value to their customers,”

said Lily Wang, Partner at Expon Capital.

MAIC also participates in EY Luxembourg’s EYnovation™ program, which provides mentoring

and network access for startups in the country.

The company is based at the House of Startups in Luxembourg City, an innovation hub of the

Luxembourg Chamber of Commerce.

About MAIC

MAIC is a hospitality operating platform that boosts profit by unifying sales, communications

and operations across the full guest journey — while connecting with the core systems hotels

already use. Headquartered in Luxembourg, MAIC is active in nine countries. Learn more at

maic.lu.

About Expon Capital

Expon Capital is a Luxembourg-based venture capital firm focusing on AI, SaaS, Fintech,

SpaceTech, Cybersecurity and HealthTech. The fund is supported by the Luxembourg

government, SNCI, POST Capital, Proximus, SES, the Luxembourg Chamber of Commerce,

Cargolux, BIL (Banque Internationale à Luxembourg), the University of Luxembourg, and

leading family offices.

Media contact:

press@maic.lu